Shapinskaya Ekaterina Nikolaevna,
Doctor of Philosophy, Professor,
Deputy Director of the Expert-Analytical Center
for Development of Educational Systems
in the Sphere of Culture,
the Lykhachev Russian Research Institute
for Cultural and Natural Heritage
e-mail: reenash@mail.ru

Aesthetic Values of Classical Heritage
in (Post)Modern Culture:
Theoretical Understanding and Cultural Practice

Abstract. The article examines the problem of crisis of the traditional system of aesthetic values in contemporary culture, a number of the 20th century cultural research theories dealing with different aspects of this field being considered (ideas of W. Benjamin, T. Adorno, P. Bourdieau, J. Baudrillard, followers of cultural studies approach). Through the examples of contemporary artistic practice the contradictory character of informatization and transformation of aesthetic values of art of the past in their interpretations in popular culture and postmodern art practices are shown. The author makes a conclusion about the necessity of preserving and developing a younger generation’s attitude towards. aesthetic value by joining efforts of specialists in the field of culture and education.

Key words. Aesthetic value, culture, art, informatization, reproduction, mass culture, interpretation, cultural capital, cultural heritage.

The article is prepared with the support of the Russian Humanitarian Scientific Fund, grant № 14-03-00035.

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[3] Berger J. Ways of Seeing. SPb: Claudberry, 2012. P. 40.
[4] Benjamin W. The Work of Art in the Age of Its Mechanical Reproduction. // Notes on Film Studies. 1988, № 2. P. 156.
[5] Ibid. P.  154.
[6] Ibid. P. 156.
[7] Shapinskaya E.N. Music for All the Time. P. 32.
[8] Benjamin W. Op. cit. P. 158.
[9] Ibid. P. 165.
[10] Ibid. P. 156.
[11] ] Berger J. Op. cit. P. 40.
[12] Samokhvalova V.I. Creativity: Sacred Gift. Space Principle. Generic Identity of Man.  М.: РУДН, 2007. P. 49.
[13] Ibid. P. 472.
[14] Bourdieu P. Distinction. Routledge: 1994.
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[16] Ibid.
[17] Ibid. P. 46.
[18] Adorno T. Aesthetic Theory. М.: Respublika. 2001. P. 206.
[19] Ibid. P. 266.
[20] Ibid.
[21] Ibid. P. 51.
[22] Shapinskaya E.N. Music for All the Time. P. 232.
[23] Ibid. P. 248.
[24] Shapinskaya E.N. Essays on Popular Culture. P. 19.
[25] Shapinskaya E.N. Music for All the Time. P. 250.
[26] Elkin J. Why Art Cannot Be Taught. М.: Ad Marginem Press, 2015. P. 123.
[27] Baudrillard J. Simulacra and Simulation. М.: POSTUM, 2016. P. 63.
[28] Ibid.
[29] Rozin V.М. Mind and Creativity. М.: Per Se, 2008. P. 214.
[30] Ibid. P. 208.
[31] Ibid. P. 214.
[32] Hardison, Jr, O.B. Disappearing through the Skylight. Culture and technology in the Twentieth Century. NY, Penguin, 1990. P. XII.
[33] Samokhvalova V.I. Op. cit. P. 438.
[34] Kotler P., Scheff J. Standing Room Only: Strategies for Marketing the Performing Arts. М.: Klassika ХХI, 2012. P.449.
[35] Ibid. P. 636.
[36] Ibid. P. 637.