Shapinskaya Ekaterina Nikolaevna,
Doctor of Philosophy, Professor,
Russian State University of Physical Education,
Sport, Youth and Tourism.
e-mail: reenash@mail.ru

Culture of everyday life
Part 2. Everyday life, society and challenges of the time

Abstract. In the second part of the article, special attention is paid to the connection of everyday life with social institutions, especially such as education and mass media. The problems facing these institutions in the era of globalization and digitalization, the processes that have changed both these institutions and the way of life of most people, especially the "digital generation", are revealed. Various forms of daily activities and their transformations under the influence of modern technologies are considered. Consumerism is analyzed as the most important aspect of people's daily life from the point of view of its impact on modern society. In conclusion, the need for exits from the daily routine, embodied in various forms of escapism, is justified.

Keywords: Culture of everyday life, social institution, education, mass media, information society, technology, digitalization, game, physicality, consumerism, escapism

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