Surova Ekaterina Eduardovna,
  Doctor of Philosophy, Professor,
St. Petersburg State University
e-mail: esurova2005@mail.ru

Vasilieva Marina Alexandrovna,
Graduate student of the Institute of Philosophy,
  St. Petersburg State University
e-mail: ma.vasilyeva@gmail.com
 

"Identification Compositions"
of the Contemporary Socio-Cultural Reality

Abstract: The article discusses two views of contemporary cultural reality, developed under the concepts of mass culture and identity studies. Special attention is paid to the complexity and diversity of contemporary culture which analysis requires a new research position. To get a more complete and in-depth analysis of complex cultural phenomena authors propose a new approach they is based on combining the concepts of mass culture, personalistic identity and virtual communities.

Key words: mass culture, identity, personalism, personalistic identity, cluster.  

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