Shapinskaya Ekaterina Nikolaevna,
Doctor of Philosophy, Professor,
Russian State University of Physical Education,
Sport, Youth and Tourism.
e-mail: reenash@mail.ru

Image, Reality and Reinterpretation: an Analysis of Literary and Screen Texts

Abstract. The article touches upon a relationship between reality and different forms of its representation in cultural texts. The author focuses on representation, which dominates in modern media culture, its being the environment for mastering reality in (post)modern culture. Representation analysis of various sociocultural phenomena, related to literary and screen texts of (post)modern culture, shows that it is a construct far from being mimetic, built up in accordance with the representation policy dominating in a certain sociocultural situation. At the same time these representations determine the modern individual’s perception of reality, his having grown and been brought up in a totally mediatized culture.

Keywords. Representation, reality, mediatization, cultural text, screen art, literature, narrative.

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