Kozyakova Maria Ivanovna,
Doctor of Philosophy, Professor
Shchepkin Higher Theater School (Institute)
at the StateAcademic Small Theater of Russia
e-mail: markoz@yandex.ru

Screen culture as multiplication of space:
Paradoxes of new worlds

Abstract: The beginning of the information age is associated with the intensive development of fundamentally new information technologies. On their basis, a screen culture is formed, the center and synonym of which is the screen as the final element of the most complex electronic devices, as a symbol of modern civilization. Screen, screen culture generates the formation and development of two parallel emerging areas-media and virtual reality. These artificially created spaces, new "worlds" were the result of scientific progress, the result of technological innovations. Media and virtual reality are now perceived as an integral part of the life of society, as a socio-cultural environment, a person's living space. The impact of these spheres is one of the central moments in the profound transformations of the lifestyle and mentality of our contemporary. In this regard, there are complex problems associated with understanding the expansion of screen technology, with the paradoxes of the existence of artificial worlds. Mass communication, generating the transcendental illusion of the media sphere, in a special way forms a picture of the world, the sphere of publicity, a special attitude to time. The virtual sphere is characterized by the anthropic principle, a variety of interpretations, and the polarization of social assessments. It is becoming more and more widespread in various fields, including art, especially in cinema, in the gaming and entertainment environment. Like the media sphere, it is an integral attribute of modern civilization, and also has a contradictory, paradoxical character. The article considers their common, genetically mediated features; differences in essence, criteria, typology; paradoxes of ontological, social, axiological, and communication aspects.

Keywords: screen, screen culture, information technologies, media reality, virtual reality, space, worlds, communication, publicity, cinema.

[1] Castells M. the Information age: economy, society and culture. Moscow: GU VSHE, 2000. P. 52
[2] M. McLuhan, the Medium itself is the content of // Information society: Sat. St Peterburg, Moscow: Publishing house AST, 2000. P. 346.
[3] L. Manovich Archaeology of computer screen // New audio-visual technology: Collection of articles/Ed. edited by K. E. Razlogov. St Peterburg: DMITRY BULANIN, 2011. P.55.
[4] Walden University. Pros and cons of Mass Media/ Mass Media Research Programs. 2020. URL: https://www.waldenu.edu/online-bachelors-programs/bs-in-communication/resource/the-pros-and-cons-of-mass-media (accessed: 27.04.2020).
[5] Martin-Fugier a. Elegant life, or How "All Paris" appeared, 1815-1848. M.: Publishing House. Sabashnikov, 1998. Pp. 406-409.
[6] Kozyakova M. I. Istoricheskiyetiket. M.: Publishing House "Soglasie", 2016. Pp. 154-155.
[7] Heidegger M. Vremyaibetiye. Moscow: Nauka, 1993. P. 151.
[8] Ibid. Pp. 150-151.
[9] Debor G. The Society of the spectacle. Moscow: Logos, 2000. P. 50.
[10] Mankovskaya N. B. Virtualistics: artistic and aesthetic aspect // Virtualistics: existential and epistemological aspects. Moscow: Progress Tradition, 2004. Pp. 328-342.
[11] Mol A. Sociodynamics of culture. Ed. 3-th. Moscow: LKI Publishing House. 2008. Pp. 46-47.
[12] Bryant, J., Thompson, S. Fundamentals of Media Impact. Moscow: Williams Publishing House, 2004. Pp. 65-69.
[13] "The War of the Worlds" is a radio play based on the novel of the same name by G. Wells, which was broadcast live as an episode of Halloween on October 30, 1938. Radio listeners took the performance for a real news report.
[14] Pocheptsov G. G. Information wars. A new policy tool. Moscow: Algorithm, 2015.
[15] Pantano E. Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets / E. Pantano, A. Rese, D. Baier //Journal of Retailing and Consumer Services. 2017. Vol.38. Pp. 81-95 (accessed: 05.03.2020).
[16] Pocheptsov G. G. Information wars.
[17] Rudnev V. P. Dictionary of culture of the XX century: Key concepts and texts. Moscow, 1997. P. 421.
[18] Castels M. Information Epoch.
[19] Lewis D., Miller B., Hamit F., Kruger M., Heim W. Possible worlds and virtual realities [collection]. [B. I.], 2007 159 p. URL: https://www.rulit.me/books/vozmozhnye-miry-i-virtualnye-realnosti-read-140812-1.html (accessed 17.04.2020).
[20] Bychkov V. V., Mankovskaya N. B. Virtual reality as a phenomenon of modern art //Aesthetics: Yesterday. Today. Always. Issue 2. Moscow: IF RAS, 2006. P. 36.
[21] McLuhan M. The medium itself is the content // Information Society: Sb. SPb., Moscow: Publishing House AST, 2000. P. 342.
[22] Krakauer 3. The nature of the film. Rehabilitation of physical reality. Moscow: Iskusstvo, 1974.
[23] Kuznetsov M. M. Virtual reality: a view from the point of view of a philosopher //Collection of articles: Virtual reality. Philosophical and psychological problems/Edited by N. A. Nosov. Moscow, 1997. P. 91.
[24] Koltekin A. Where are we now? Re-visiting the digital earth through humancentered virtual and augmented reality geovisualization environments / A. Koltekin, D. Oprean, J. O. Wallgrun, U. A. Klippel // International Journal Digital Earth. 2019.No. 12(2) (accessed: 14.04.2020).
[25] Katz E., Lazarsfeld P. Personal Influence: The Part Played by People in the Flow of Mass Communications. 2017. Routledge.
[26] Woodford K. Virtual reality // 2020 URL: https://www.explainthatstuff.com/virtualreality.htm (accessed 12.03.2020).
[27] Luhman N. The reality of mass media. M.: Praxis, 2005. P. 8.
[28] Ibid. P. 19.
[29] Ibid. P. 13.