Электронный журнал «Культура культуры» :: "Storytelling" as a form of narrative in Modern Popular culture

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Hypotheses:

ANTHROPOLOGY

A.Ya Flier. Human cultural interests

Discussions:

IN SEARCH OF THE MEANING OF HISTORY AND CULTURE (A.Ya. Flier's rubric)

A.Ya. Flier. Analytical commentary on the Normative Theory of Culture

N.A. Khrenov. The Russian Revolution from the point of view of the transitional situation in the history of culture. Rehabilitation of the Imperial complex as a consequence of the period of reaction in the history of the Revolution (continued)

V.M. Rozin. "Self" as a condition and mechanism of personality formation

A.A. Pelipenko. The subject and civilization after the Dualistic Revolution (ending)

Analytics:

CULTURAL REFLECTIONS

A.J. Flier. Returning to the topic of cultural genesis: response to readers' letters

N.A. Khrenov. Culture and Technology: from the organ projection of E. Kappa to the objectification of Hegel's spirit (Semiotic turn in the culture of the twentieth century) (continued)

V.M. Rozin. Renewal of subjectivity: the role of reflection, schemes, meaning formation

V.I. Grachev. Knowledge and understanding in communication processes and other types of communication in modern culture

Announcement of the next issue

Shapinskaya Ekaterina Nikolaevna
Doctor of Philosophy, Professor
Russian State
University of Physical Culture.
e-mail: reenash@mail.ru

"Storytelling" as a form of narrative in Modern Popular culture

Abstract. The article examines the features of the narrative in modern popular culture. The history of narrative in culture and the changing forms of narrative in various cultural formations are traced. The stability of the archetypal structures underlying the narrative and the reasons for the popularity of the narrative in the form of "storytelling", common in the (post)modern culture. It is noted that "stories" in various spheres of mass culture correspond to such features of postmodern culture as consumerism and entertainment. The conclusion is made about the ambiguous nature of the narrative of mass culture, which is associated with the general problems of the mediatized culture of the digital era.

Keywords. Narrative, popular culture, myth, archetypal structures, text, storytelling, narratology, digitalization, postmodernity, media culture.

[1] Jameson F.Postmodernism. L.-N.Y.: VERSO, 1995. 438 p. p. 367.
[2] Propp V.Ya. Historical roots of a fairy tale. L.: Leningrad University Press, 1986. 365 p. p. 384.
[3] Eagleton, T. Literary Theory. Oxford, UK and Cambridge, USA: Blackwell, 1996. 244 p. 92.
[4] Epstein M.N. The Future of the Humanities. M.: PANGLOSS, 2019. 239 p. 168.
[5] Pavlov A. Postpostmodernism. M.: Publishing House DELO, 2019. 560 p. 432.
[6] Ibid., p.433.
[7] Levi-Strauss K. Structural anthropology. Moscow: Nauka, 1985. 399 p.
[8] Greimas: Structural semantics. Search method M.: Academic project, 2004. 368 p.
[9] Todorov Ts. The concept of literature// Semiotics. Moscow: Raduga, 1983. pp. 355-369.
[10] Freud Z. Beyond the pleasure principle. M.: Progress, 1992. 569 p. p. 228.
[11] Bart R. Selected works. Semiotics. Poetics. M.: Progress, 1989. 616 p. p. 471.
[12] Ibid. p. 481.
[13] Eagleton T. Literary Theory. Oxford, UK and Cambridge, USA: Blackwell, 1996. 244 p. p. 75.
[14] Eco U. The Narrative structure in Fleming// The Role of the Reader. Bloomington, 1989.
[15] Pavlov A. Decree. op. p. 422.
[16] Eagleton T. Decree. op. p. 93.
[17] Fiske J. Reading the Popular. L.: Routledge, 1997. 228 p.; Slater D. Consumer Culture and Modernity. Cambridge: Polity press, 1997. 230 p. p. 176.
[18] Cook G. The Discourse of Advertising. L. Routledge, 1992. 250 p. p.47.
[19] Ibid. p. 217.
[20] Bart R. Decree. op. p. 480.
[21] Ibid. p. 63.
[22] Propp V. Decree. op. p. 356.
[23] Ibid..
[24] Ivanter Z. The course "Storytelling in Instagram". How to capture the attention of readers, get more likes and comments, strengthen your personal brand, gain trust, differ favorably from competitors and sell more? [Electronic resource] URL: https://112slov.ru/products/storytelling/?fbclid=IwAR33Fjf43eGMTC35i0LrMzC0FwwAIK04_ngJfWgfeFnWGs0SVRyi9C7L6iA

ISSN 2311-3723

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Official registration № ЭЛ № ФС 77 – 56414 от 11.12.2013

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Issued quarterly in electronic form only

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SCIENTIFIC AND EDUCATIONAL SOCIETY FOR CULTURAL STUDIES SCIENTIFIC ASSOCIATION OF CULTURE RESEARCHERS Scientific peer-reviewed electronic periodical Since 2014
	NEW ISSUE ABOUT EDITORS TO AUTORS ARCHIVE	РУС ENG

Hypotheses: ANTHROPOLOGY A.Ya Flier. Human cultural interests Discussions: IN SEARCH OF THE MEANING OF HISTORY AND CULTURE (A.Ya. Flier's rubric) A.Ya. Flier. Analytical commentary on the Normative Theory of Culture N.A. Khrenov. The Russian Revolution from the point of view of the transitional situation in the history of culture. Rehabilitation of the Imperial complex as a consequence of the period of reaction in the history of the Revolution (continued) V.M. Rozin. "Self" as a condition and mechanism of personality formation A.A. Pelipenko. The subject and civilization after the Dualistic Revolution (ending) Analytics: CULTURAL REFLECTIONS A.J. Flier. Returning to the topic of cultural genesis: response to readers' letters N.A. Khrenov. Culture and Technology: from the organ projection of E. Kappa to the objectification of Hegel's spirit (Semiotic turn in the culture of the twentieth century) (continued) V.M. Rozin. Renewal of subjectivity: the role of reflection, schemes, meaning formation V.I. Grachev. Knowledge and understanding in communication processes and other types of communication in modern culture Announcement of the next issue	Shapinskaya Ekaterina Nikolaevna Doctor of Philosophy, Professor Russian State University of Physical Culture. e-mail: reenash@mail.ru "Storytelling" as a form of narrative in Modern Popular culture Abstract. The article examines the features of the narrative in modern popular culture. The history of narrative in culture and the changing forms of narrative in various cultural formations are traced. The stability of the archetypal structures underlying the narrative and the reasons for the popularity of the narrative in the form of "storytelling", common in the (post)modern culture. It is noted that "stories" in various spheres of mass culture correspond to such features of postmodern culture as consumerism and entertainment. The conclusion is made about the ambiguous nature of the narrative of mass culture, which is associated with the general problems of the mediatized culture of the digital era. Keywords. Narrative, popular culture, myth, archetypal structures, text, storytelling, narratology, digitalization, postmodernity, media culture. [1] Jameson F.Postmodernism. L.-N.Y.: VERSO, 1995. 438 p. p. 367. [2] Propp V.Ya. Historical roots of a fairy tale. L.: Leningrad University Press, 1986. 365 p. p. 384. [3] Eagleton, T. Literary Theory. Oxford, UK and Cambridge, USA: Blackwell, 1996. 244 p. 92. [4] Epstein M.N. The Future of the Humanities. M.: PANGLOSS, 2019. 239 p. 168. [5] Pavlov A. Postpostmodernism. M.: Publishing House DELO, 2019. 560 p. 432. [6] Ibid., p.433. [7] Levi-Strauss K. Structural anthropology. Moscow: Nauka, 1985. 399 p. [8] Greimas: Structural semantics. Search method M.: Academic project, 2004. 368 p. [9] Todorov Ts. The concept of literature// Semiotics. Moscow: Raduga, 1983. pp. 355-369. [10] Freud Z. Beyond the pleasure principle. M.: Progress, 1992. 569 p. p. 228. [11] Bart R. Selected works. Semiotics. Poetics. M.: Progress, 1989. 616 p. p. 471. [12] Ibid. p. 481. [13] Eagleton T. Literary Theory. Oxford, UK and Cambridge, USA: Blackwell, 1996. 244 p. p. 75. [14] Eco U. The Narrative structure in Fleming// The Role of the Reader. Bloomington, 1989. [15] Pavlov A. Decree. op. p. 422. [16] Eagleton T. Decree. op. p. 93. [17] Fiske J. Reading the Popular. L.: Routledge, 1997. 228 p.; Slater D. Consumer Culture and Modernity. Cambridge: Polity press, 1997. 230 p. p. 176. [18] Cook G. The Discourse of Advertising. L. Routledge, 1992. 250 p. p.47. [19] Ibid. p. 217. [20] Bart R. Decree. op. p. 480. [21] Ibid. p. 63. [22] Propp V. Decree. op. p. 356. [23] Ibid.. [24] Ivanter Z. The course "Storytelling in Instagram". How to capture the attention of readers, get more likes and comments, strengthen your personal brand, gain trust, differ favorably from competitors and sell more? [Electronic resource] URL: https://112slov.ru/products/storytelling/?fbclid=IwAR33Fjf43eGMTC35i0LrMzC0FwwAIK04_ngJfWgfeFnWGs0SVRyi9C7L6iA	ISSN 2311-3723 Founder: OOO «Soglasie» publisher Publisher: Scientific Association of Culture Researchers Official registration № ЭЛ № ФС 77 – 56414 от 11.12.2013 The magazine is indexed: Issued quarterly in electronic form only *Issue produced by:* Editorial Director A. Flier Editor in Chief T. Glazkova Head of IT Center A. Lukyanov Our banner: Our e-mail: cultschool@gmail.com OUR PARTNERS:

	NEW ISSUE ABOUT EDITORS TO AUTORS ARCHIVE	РУС ENG
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