Shapinskaya Ekaterina Nikolaevna,
Doctor of Philosophy, Professor,
Russian State University of Physical Education,
 Sport, Youth and Tourism.
e-mail: reenash@mail.ru

SUBCULTURES IN THE DIGITAL WORLD: ANACHRONISM OR THE BASIS FOR CREATING VIRTUAL COMMUNITIES?

Abstract. The article deals with various aspects of subcultural activity: the history of subcultures formation, their theoretical understanding, the significance of subcultural activity for the formation of group identity, features and principles of the emergence of youth subcultures. The problem of subcultures in the digital age is raised, when virtual communities displace real subcultural activity, and generation Z communication occurs mainly in a digital format.

Keywords: subculture, virtual communities, group identity, social group, style, youth, music, counterculture, stratification, post-subcultures.
 

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