Surova Ekaterina Eduardovna,
Doctor of Philosophy, Professor
St. Petersburg State University
e-mail: esurova2005@mail.ru

Vasilyeva Marina Aleksandrovna,
PhD student
St. Petersburg State University
e-mail: ma.vasilyeva@gmail.com

The Handmade Identity: Representation Strategies

Abstract: The article focuses on a hobby popular today – handmade, to show the essential features of the modern identification process and representation practices. The authors match work against leisure project, which assumes self-expression during the realization of the latter. Handmade is aimed at implementation of a subject’s creativity towards a particular material object and the world of things as it is. The article highlights three key aspects of the identification process in the handmade project: identification of the object (a result of activity), the subject, and modern craft project with its features, such as shaping communication environment and so on.

Keywords: handmade, crafting, identity, representation practices, project, leisure, every-day life, world of things, myth, serial production.
 

[1] Flier A.Ya. Selected Works on the Theory of Culture: М.: Soglasiye, 2014. P. 168.
[2] Ibid. P. 170.
[3] See more: Surova Ye.E., Vasilyeva М.А. The Phenomenon of Handmade: Leisure Project in Modern Culture // The Observatory of Culture. № 6. 2015. P. 14-21; Surova Ye.E., Vasilyeva М.А. Representation of Non-Serial Product in Handmade // Herald of the St. Petersburg University. Series № Philisophy. Conflictology. Cultural Studies. Religion Studies. SPb.: SPbU, 2016, №2. P. 118-125.
[4] Sokolov B.G. The Ontology of Sensitivity (A Conceptualization of Homо Aestheticus. Part 2).  SPb.: Publishing house RGHA, 2015. P. 209.
[5] Eco U.  Turning Back the Clock: Hot Wars and Media Populism. М.: Eksmo, 2007. P. 203.
[6] Khapayeva D. Gothic Society: the Mythology of Nightmare. М.: Novoye Literaturnoye Obozreniye. 2007. P. 14.
[7] Reingold G. A Clever Crowd: A New Social Revolution. М.: FAIR-PRESS, 2006. P. 271.
[8] Heidegger М. Being and Time: Articles and Speeches // The Thing. М.: Respublika, 1993. P. 317.
[9] Ibid.
[10] Heidegger М. Being and Time. Transl. by V. Bibikhin. М.: Ad Marginem, 1997. P 388.
[11] Ibid. P. 326.
[12] Elias N. The Society of Individuals. М.: Praksis, 2001. P. 184.
[13] Sokolov B.G. Op. cit. P. 145.
[14] Ibid. P. 213.
[15] It is interesting that contemporary authors often discuss emotionality in the context of essential sociocultural questions. N. Elias, for example, marks the significance of emotions in view of national identity, saying that an individual in European Commonwealth countries will rather call himself in the framework of his nationality and ethnicity (a German, French, Catalan, Norman, etc.), than “a European”.
[16] Neumann I. Uses of the Other: “The East” in European Identity Formation. М.: Novoye Izdatelstvo, 2004. P. 14.
[17] Certeau de M. The Practice of Everyday Life. 1. The Art of Making. SPb.: Publishing house of the European University in St. Petersburg, 2013. P. 41.
[18] Ibid. P. 42.
[19] Eco U. Op. cit. P. 163.
[20] Neumann I. Op. cit.  
[21] Heidegger М. Being and Time. P. 233.
[22] Ibid. P. 234.
[23] Ibid. P. 299.
[24] Ibid. P..370.
[25] Surova Ye.E. Identity. Identification. Character. SPb.: SPbU, 2010. P. 95.
[26] Reingold R. Op. cit. P. 122.
[27] Surova Ye.E. Op. cit. P. 96.
[28] Neumann I. Op. cit. P. 15.
[29] Sartre J.-P. Being and Nothingless. An Essay on Phenomenological Ontology. М.: Respublika, 2000. P. 277.
[30] Sokolov B.G. Op. cit. P. 265.
[31] URL: http://bash.im/abyssbest?text=%ED%E0+%F1%E5%E3%EE%E4%ED%FF%F8%ED%E8%E9+%E4%E5%ED%FC. 2016-10-25 08:30 #AA-295335.
[32] Sokolov B.G. Op. cit. P. 272.