Shapinskaya Ekaterina Nikolaevna,
Doctor of Philosophy, Professor,
Russian State University of Physical Education,
 Sport, Youth and Tourism.
e-mail: reenash@mail.ru

"Ah, it's not hard to deceive me..." Love games in cyberspace

Abstract. The article deals with the phenomenon of virtual love, which has become widespread in the digital age. The reasons for women's appeal to cyberspace as a locus of love experiences are revealed. Such factors as the desire for escapism, the possibility of constructing one's own identity and the nature of desire are highlighted, which contribute to the popularity of the love game in the virtual world. In conclusion, the author refers to the transformations of man and culture in the digital age, which call into question many traditional concepts and values.

Keywords. Cyberspace, virtual world, culture, escapism, love, imagination, identity, desire, post-humanity.

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