Shapinskaya Ekaterina Nikolaevna,
Doctor of Philosophy, Professor,
Deputy Director of the Expert-Analytical Center
for Development of Educational Systems
in the Sphere of Culture,
the Lykhachev Russian Research Institute
for Cultural and Natural Heritage
e-mail: reenash@mail.ru

Classical Art in (Post)Modern Cityscape
(on Fruit Man and Pink Rabbit)

Abstract. The article discusses features of modern urban sociocultural environment. The author raises the question about transformation of cultural heritage values in conditions of prevailing of mass culture and cultural practices of gamification. The examples of urban sculpture, opera broadcasting in squares, museum strategies towards souvenirs show that commercial profit often makes the initial meanings transform or sometimes even lose. The author makes a conclusion that a contextual and meaningful element of (post)modern cultural practices need to be realized to preserve the value of the classical heritage.

Key words. Cultural heritage, value, transformation, transmission, cityscape, postmodernism, simulation, mass culture, consumerism, representation, tourism industry, artifact, urban sculpture, opera house, museum
 

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